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Market and Export Potential 

Market and Export Potential: 

Coriander yields in western Canada range from 800 - 1,000 kg/ha. During the period 1980-1994, the spot price of coriander has been in the range 37 - 99 cents/kilogram, with an active range 42 - 55 cents/kilogram. Prices are usually quoted as cleaned and bagged. The bushel weight of large-seeded coriander is 10 - 11.4 kg. General grade standards for coriander are very specific. The seed color should be as light as possible; darker seed will be discounted. The size and shape of the seed is also observed. More than 5 per cent splits will lead to price discounting. There should be no more than 2 per cent foreign material and insect-damaged seed. If grasshopper heads are included in the sample, price discounting will occur. There are several firms in western Canada that offer coriander production contracts.

World production and consumption 
The production of coriander has gone through many changes over the past fifteen years. The key to making sense of the coriander market is to realize the capacity of specific producer countries to market. It is estimated that India cultivates 28,000 ha of the crop, but almost all the production stays in the country for domestic consumption. The same is true of Pakistan which grows approximately 8,000 ha. Production in Eastern Europe is also known to be substantial, but very little information is available. Major producers are Morocco, Canada, India, Pakistan, Romania and the former Soviet Union. Other producers include Iran, Turkey, Egypt and Israel in the Middle East; China, Burma and Thailand in Asia; and Poland, Bulgaria, Hungary, France and the Netherlands in Europe. The United States, Canada, Argentina and Mexico are producers in the Americas. The U.S. imports approximately 2,500 metric tonnes of coriander per year, and the Canadian market share has gone from 0.001 in 1986 to approximately 65 per cent of all coriander imports in 1994. Much of this gain has come at the expense of Morocco. Brokers look for minimal stem and chaff content, uniform light brown colour and a mildly sweet and spicy flavor and aroma. Canadian coriander appears to have a distinct flavor profile that buyers like. Approximately 150,000 kg of whole and crushed coriander products were imported into Canada in 1988. In Canada, approximately 5,000 ha were grown in 1995.